Regenerate Salesforce Certified Marketing Cloud Email Specialist (SP19) Marketing-Cloud-Email-Specialist Sample Question

NEW QUESTION 1
Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketingD18912E1457D5D1DDCBD40AB3BF70D5D
team manages what images, copy, suggested items, and call-to-actionare used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO’s SFTP. Aproof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

• A. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
• B. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
• C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
• D. Create an API-driven process to put the data directly into the data extension when any data is changed.

Answer: A

NEW QUESTION 2
Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance itsemail viewing experience by thinking "mobile first". NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?

• A. Web Paste
• B. Text only
• C. Template Based
• D. HTML Paste

Answer: D

NEW QUESTION 3
Whichis a fundamental component of coding responsive emails?

• A. CSS3 @media Queries
• B. Span Tags
• C. SQL Queries
• D. Anchor Tags

Answer: A

NEW QUESTION 4
Which two best practices should thecustomer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers

• A. Plan for content to be used cross-channel, eliminating duplicates.
• B. Create folders for each type of uploaded content.
• C. Import all content up front, rather than piece by piece.
• D. Optimize the way content is stored with a naming convention.

Answer: AD

NEW QUESTION 5
What is triggered automation?

• A. An automation that is triggered based on a schedule that has been defined
• B. An automation that is initiated when a designated value in a data extension is changed
• C. An automation that is initiated whena file is dropped into a designated Enhanced FTP Folder
• D. An automation that triggers an email to be sent based on a user Initiated Email definition

Answer: C

NEW QUESTION 6
A national landscaping company wants to send targeted emails tocustomers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both dataextensions. Which two tools could be used to segment the data? (Choose two.)

• A. Data Extract Activity
• B. SQL Query Activity
• C. Send Definition
• D. Filters

Answer: BD

NEW QUESTION 7
A marketer needs to import a text file and does not have access to the account's Enhanced FTP site. What is the recommended way to import the data?

• A. Data Extract Activity Interaction
• B. Import Subscriber Wizard
• C. Import Activity Interaction
• D. Manual Data Filter Refresh

Answer: B

NEW QUESTION 8
A subscriber received a purchase confirmation email from Northern Trail Outfitters which did not contain a way to opt out.
What can be inferred about this email?

• A. The email is commercial and not required to contain an opt-out link.
• B. The email is transactional and not required to contain an opt-out link.
• C. The subscriber can reply with 'opt out" in the email body to be removed.
• D. The subscriber can mark the email to signify it is spam.

Answer: B

NEW QUESTION 9
Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender, and outdoor sporting interests.
In which two ways should NTO honor customers’ preferences when creating emails? (Choose two.)

• A. Create dynamic rules based on customers’ preferences in order to send specific content.
• B. Use AMPscript to dynamically pull in content associated with customers’ preferences.D18912E1457D5D1DDCBD40AB3BF70D5D
• C. Send customers one email per preference choice to ensure customers receive what they want.
• D. Create emails to include all preference options so that customers don’t miss any content.

Answer: AB

NEW QUESTION 10
A company has set out to increase their subscriberbase. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? Choose 2 answers

• A. Require customers to provide their email address when calling customer service.
• B. Create an in-store SMS campaign that offers a discount for opting in.
• C. Have customers opt in to email before they can shop online.
• D. Ask for an email address when a customer makes a purchase in-store.

Answer: BD

NEW QUESTION 11
A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? Choose 3 answers

• A. Stack the content in a single column.
• B. Keep copy simple and direct.
• C. Useimage-based text for hero graphics.
• D. Cut content to make the message fit above the fold.
• E. Design with the most important content at the top.

Answer: ABE

NEW QUESTION 12
Which app do you use to set the default greeting option?

• A. Distributed Marketing Administration
• B. Distributed Marketing Settings
• C. Journey Builder
• D. Administration

Answer: A

NEW QUESTION 13
Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.
Which three strategies would improve their email deliverabihty? Choose 3 answers

• A. Exclude old or inactive email addresses.
• B. Ensure the spam complaint rate is between 1% and 3%.
• C. Purchase lists from companies that guarantee users have opted in.
• D. Encourage subscribers to add the company's sending domain to their contacts.
• E. Authenticate email sending to distinguish it from spammers.

Answer: ADE

NEW QUESTION 14
A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTOhas HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers

• A. Emails can be formatted for desktop and mobile without extra coding.
• B. One template can only be used for one email, maintaining brand standards.
• C. HTML developers are needed to build templates, but not emails.
• D. Templates provide the ability to create email messages using content blocks.

Answer: AD

NEW QUESTION 15
A marketing associate wants to ensure that an emailwill be delivered to a subscribers' inbox. What tool can the associate use to scan the subject line and the body of the email message for words and phrases that would be flagged by spam filters?

• A. Content detective
• B. Link detective
• C. Email Validation
• D. Send Preview

Answer: A

NEW QUESTION 16
If you don't have the option for offline tactics what could you consider? (Select 3)

• A. Require email to create an account on website
• B. Registration with incentive on website
• C. Drive online loyalty program registration requiring email address
• D. Promotecontent via social media that does not requires email registration to access

Answer: ABC

NEW QUESTION 17
Northern Trail Outfitters has created a dynamic content block that displays content based on a subscriber's gearpreference. There are three possible combinations in addition to receiving the default content.
How should they test that the content is displaying as intended?

• A. Create a test list with all possible content variations and send test emails to that list.
• B. Cycle through each subscriber's gear preference on the Preview and Test tab and send individual test emails.
• C. Create a test data extension with all possible content variations and send a test email to that data extension.
• D. Create an automation with asend activity that deploys test emails to a test data extension.

Answer: C

NEW QUESTION 18
The marketing team would like to sendan email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?

• A. Automation Studio
• B. Playbooks
• C. Data Extract Activity
• D. Filter Activity

Answer: C

NEW QUESTION 19
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